Time is up! The lowest rates available for Search Marketing Expo –
SMX East expire tomorrow. Register today and pay only $1195 for three days of exceptional tactical content and invaluable networking opportunities.

SMX East offers sessions covering search engine optimization (SEO), paid search advertising (PPC) social media marketing, analytics and conversions, local, mobile and more. Programmed by the editors of Search Engine Land, you can expect only the most relevant content and qualified speakers at SMX East.

• Check out our multi-track agenda with advanced, intermediate and beginner-level sessions
• Stay for a deep dive! Attend one of the Oct. 7 workshops on SEO, paid search, in-house or Google analytics
• New to search? Learn more about SMX Boot Camp
• Visit with best-of-breed solution providers – take a look at the latest exhibitor list
• Should you attend? See what others have said
• Want to send your team? Group rates can save you 15% or more
• View our FAQ and get your questions answered

Don’t miss out! Register now to take advantage of SMX East super early bird rates before they run out!

One-day All Access Passes, Networking Passes and free Expo+ passes are also available – see pass options to learn what you get.

Click Here to Register Today!

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The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2010. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.

As you might guess, interest is high in speaking at SMX conferences. Danny, Chris and the session coordinators sift through thousands of speaker submissions to make their selections. Here are some tips that will increase your chances of being selected.

Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen.

Use the form: The speaker pitch form (http://searchmarketingexpo.com/speaker-form) is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain.

Write it yourself and be specific: Lots of pitches come in that are obviously written by staff or not specific to the session. These are two of the most effective ways to ensure that your pitch is ignored. If you’re a thought leader, write the pitch yourself… and make certain that it is 100% focused on the session topic.

You’ll be notified: If you are accepted to speak, you’ll be notified by e-mail. If not, you’ll be notified by e-mail in late August.

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Attend SMX East October 4-6 in New York City and become be a more effective, innovative and inspired internet marketer. Register by this Friday, July 30 and pay only $1195 for 3 days of exceptional content, invaluable connections, and all the essential conveniences SMX events provide.

The SMX East Agenda features more than 50 sessions providing expert insight and real-world-proven tactics that you’ll implement instantly…and deliver results for months and years to come.

There are sessions just for you at SMX East, whether you’re an experienced search marketer or just starting out, employed at a Fortune 500 company or run your own business or agency.

The multi-track program includes advanced, intermediate and beginner-level sessions on paid search, SEO, social media marketing, local and mobile search, conversions and more. The depth, quality and diversity of SMX programming ensures you’ll maximize your investment in time and money; we guarantee it.

Register by July 30 and get the lowest rate: just $1195 for an All Access pass. On a budget? One day, Networking and free Expo+ Passes are available too.

Register today!

Thinking about bringing the team? Check out our group rates and save even more!

Other Helpful SMX East Links:

• SMX East FAQ
• What to Expect at an SMX Event
• Pass Benefits
• What Past Attendees Have Said
• List of Current Exhibitors
• Hotel & Travel Info

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Join us for Search Marketing Expo – SMX East and immerse yourself in three days of exceptional tactical content and invaluable networking opportunities with like-minded peers. Don’t miss the event 100% devoted to the search marketing community, October 4-6 in New York City.

Register for SMX East now and you’ll get at the lowest rate possible. Keep reading for more info – or take advantage of our super early bird rates and register right now!

Why do you need to attend SMX East?

• You’ll take away successful tactics to improve traffic from Bing, Google and other engines, maximize paid search ROI and boost conversions. Check out our sneak peek agenda for sessions you’re likely to see (final agenda coming soon).
• Expand your skills in SEO, analytics, paid search tactics or in-house SEO with in-depth SMX workshops held on October 7.
• Learn about best-of-breed solutions from market leaders in the SMX Expo Hall. View the current list.
• The most qualified speakers present at SMX East. They’re selected based on ability AND willingness to share the tips and strategies that made them successful. Presenters routinely summarize key takeaways and provide their presentations, so you’ll get the maximum out of sessions.
• Got questions? You’ll get answers at SMX East. Engaging Q&A is integral to the value of sessions, and we take it to the next level by taking questions online and from the floor. Need to follow up? There’s plenty of time to engage with speakers and others who share your interests at birds-of-a-feather lunches and receptions (details on those soon).
• Content you can count on. SMX East is programmed by the editorial team of Search Engine Land, the source search marketers trust to deliver decision-informing news and thought provoking analysis. For more than a decade search marketing authorities Danny Sullivan and Chris Sherman have been educating marketers through the highest quality search marketing events.

Why Register Today?

You’ll get it all for just $1195! Three days of exceptional content, invaluable industry connections, and essential conveniences to make you productive and comfortable — like hot lunches, all day snacks and beverages, and always available free WiFi.

Register by July 30 to qualify for super early bird rates, the lowest available for SMX East. Whether you’re an advanced search marketer, just getting started or looking to broaden your horizons, attending SMX East will help you achieve search marketing success. See what past SMX attendees had said! You’ll be satisfied too – we guarantee it!

Click Here to Register Today!

Sending your team? Save up to 25% with our Group Registration packs.

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Agenda development is in full swing for Search Marketing Expo – SMX East, featuring more than 50 cutting edge SEO, PPC, and social media marketing sessions.

Want more? We’ve just added four comprehensive workshops conducted by leading internet and search marketing experts on October 7th. Choose from:

• Getting Killer ROI from Paid Search: This workshop for aspiring PPC rock stars focuses on effective paid search optimization techniques, and features actionable tactics to improve paid search campaign ROI. PPC expert Mona Elesseily from Toronto’s Page Zero Media conducts this informative workshop.
• Bruce Clay SEO Training: Bruce Clay is one of the most knowledgeable, experienced and quoted search marketers on the planet. Bruce’s SEO Training workshop teaches marketers how to implement an effective search engine optimization process. He’ll cover how a search-engine-friendly web site impacts traffic, conversions and online revenue. And he’ll get down to the nitty gritty, white-hat-only tactics that improve site performance.
• In-house SEO Exchange: In-house search marketers face unique challenges. That’s why Jessica Bowman, a leading advocate for in-house SEO, created this all-interactive workshop focused exclusively on the issues faced by in-house search marketers. The content is guaranteed relevant because attendance is limited to in-housers. Attendees will share solutions and build relationships. It’s unlike any event you have ever attended!
• Google Analytics Training: Google Analytics is free, but only valuable if you know how to use it. Learn to optimize web traffic and drive conversions by planning an analytics strategy, understanding reports and defining what constitutes success for your business. This workshop is led by expert Feras Alhlou, a Google Analytics Authorized Consultant and founder of E-Nor, a web marketing agency.

Don’t miss this opportunity to expand your skill set by attending SMX East and one of these outstanding workshops.

Tickets to workshops are limited, so register early to secure your spot. Act by July 30th and you’ll get the lowest rate available – a combination SMX East All Access + Workshop pass is only $1,795 and includes all four days of sessions, keynotes, networking activities and meals. Passes for the Workshops only are also available and priced at $695 until July 30.

Register today, secure your spot and save!

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Search Marketing Expo – SMX East returns for its third year to New York City, October 4-6, 2010. Register now to take advantage of the lowest-available Super Early Bird rates. The SMX East conference program will run from October 4-6; the expo hall will be open October 4-5.

At SMX East, you’ll learn to…

• Maximize ROI from paid search advertising on Google & Bing
• Optimize your website content for superior organic search results
• Expand your skills with local and mobile search advertising expertise
• Master social media marketing on Twitter, Facebook and other networks
• Boost conversions… and increase sales

SMX East is programmed by search authorities Danny Sullivan and Chris Sherman, the editors of Search Engine Land, the leading news blog that internet and search engine marketers count on for news and analysis.

SMX East will feature three jam-packed days with over 50 sessions of cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search marketing, and search-friendly design and development. Full agenda will launch in August; for a sneak peek at what to expect click here.

SMX East is an outstanding value! Register for an All Access pass today and pay only $1195 for all the exceptional content, invaluable online and off-line networking activities, and the essential conveniences like WiFi in session rooms and hot lunches that SMX events provide.

Want to send a team? Discounts of up to 25% are available – check out our group rates.

Register Today for SMX East!

PS: All SMX East rates increase July 31. Act now!

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Do you have a topic you’d like to see covered in a session at SMX East NYC on October 4-6, 2010? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Please head over to the SMX session pitch form and describe your idea(s) for sessions at the show. Please include:

• Proposed session title
• One paragraph description of the session
• Optional: Speakers who you think are most qualified for this panel

Note: At this point, we’re looking for session ideas, not individual speakers. We’ll put out a call for speakers when we post the agenda during the week of July 19.

Remember that all sessions at SMX usually feature 3-4 speakers with 10-15 minutes each of speaking time, so please make sure your idea will accommodate that format. We’re not interested in any pitches for sessions where a single individual would speak for an entire session. And also please remember, no product or service pitches.

Ready to pitch? Please use the SMX session pitch form, and do not email Danny or Chris. These days we work with a team of people to help coordinate speaker selection. We need a centralized online system to help manage that process so things don’t slip through the cracks. By far the most reliable way to express interest in speaking is to go through the system – email too often gets overlooked or lost.

And don’t delay—we’ll be closing the session pitch form on July 3.

Key milestones for SMX East NYC

Again, the pitch form is for session ideas only. We will open up a separate pitch form for people to apply to speak on specific panels once the agenda is posted.

• Session pitches open June 16, close July 3
• Agenda posted & speaking pitches open week of July 19
• Speaking pitches close August 20

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This article was originally published on Search Engine Land, and was authored by Chris Sherman, SEL executive editor and conference chair for SMX Advanced London.

Our fourth Search Marketing Expo event in the UK is just two weeks away, and it’s shaping up to be an exceptional show. You can expect the great content, keynote, networking activities and meals for which SMX events are famous.

But this year we’ve added a new – and we think very compelling – focus to the show: SMX London is now SMX Advanced London, taking place on May 17 & 18 in Covent Garden.

Why an advanced focus?

While most of our SMX events have had a mixture of basic through advanced content, we’ve only run one conference that was totally dedicated to the needs of experienced professionals: SMX Advanced, held in June in Seattle each year.

As my partner Danny Sullivan describes it:

“SMX Advanced is for vets. It gives them the unique opportunity to learn and discuss search marketing topics in a group setting without any time lost bringing others up to speed. As I’ve said before, one of the best metaphors is that the show is a place where everyone can speak their native language without slowing down. Everyone at the event speaks search marketing fluently. You can have rapid-fire and high-level conversations about SEM.”

As the search marketing community has matured, we kept hearing from people outside of North America – what about us? We want an advanced experience, but we can’t travel to the U.S. What can you do for us?

The answer: SMX Advanced London.

Are the two Advanced SMX conferences the same?

SMX Advanced London is modeled on our always-sold-out SMX Advanced show, but with a distinct UK and European focus. For example, the majority of speakers hail from the UK or Europe. All of our speakers have proven track records, and are expected to share case studies, best practices and the knowledge and experience gained from working in the trenches and managing successful campaigns.

What can you expect at SMX Advanced London?

SMX Advanced London covers all of the search engine marketing topics – SEO, paid search advertising, analytics, social media marketing, local, mobile, and much more – again, with each session taking a deep dive into a topic, covering aspects of search marketing that many may not have considered or even known existed. Our goal is to “wow” an audience full of people who themselves are qualified to speak.

Serious SEO

On the search engine optimization side of the equation, we’re covering:

SEO Ranking Factors In 2010 – Google’s Matt Cutts recently said that Google makes one change per day on average to its ranking algorithm. That’s a lot to keep track of, and our expert panelists will discuss what’s working this year, and equally important, what used to work but isn’t any longer—including once-successful tactics that today may in fact be harming rankings.

Leveraging Digital Assets For Maximum SEO Impact – Search results have evolved far beyond ten blue links, including video, images, news and even real-time Twitter streams. This makes it harder to rank well in traditional web results, but also presents huge opportunities for SEOs who know how to optimize other types of content.

Link Building Outside Of The Box – As important as link building is, it’s really just about slogging through drudge work – or is it? Our panelists have developed different, unique ways of gaining those oh-so-important votes of confidence and will share their techniques in this session.

Keyword Research: Beyond The Ordinary – Everyone has access to the same keyword research tools – so how do you gain a competitive edge? This panel explores different ways of thinking and applying creative strategies to attract even more visitors to your site.

Powering up paid search

Paid search has also changed considerably in the past year, and we’ve got some great sessions lined up to show you how to supercharge your PPC campaigns.

Exploring Google’s New Ad Formats – Google has launched more new ad formats this year than ever, and yet according to Nicholas Fox, Google’s Business Product Management Director, surprisingly few search marketers are taking advantage of them. Here’s a look at what they are and how to get in on the action before your competitors do.

Amazing New PPC Tactics – OK, admittedly whenever anyone uses a word like “amazing” it’s easy to be skeptical. But the search advertising gurus on this panel have truly made some breakthrough discoveries and have the ROI and other metrics to prove it. Better yet, they’re more than willing to show you how they did it.

Search Ad Quality, Under The Microscope – It’s not enough to write an ad with a landing page any more. All of the search engines are now assigning a “quality score” – a measure of relevance and potential profitability – to ads, and this score has a direct impact on both ad position and cost-per-click. But quality score remains widely misunderstood. Panelists in this session demystify this opaque metric and show you actionable tactics for boosting your quality scores.

Yahoo! & Microsoft Search Alliance: The New Search Powerhouse – Once weak challengers to Google, Microsoft and Yahoo have joined forces, creating a compelling alternative that can’t be ignored by anyone wanting to reach the widest possible audience. In this session, both search marketers and representatives from Yahoo and Microsoft map out the possibilities and potential going forward.

Let’s get social

With the meteoric rise of Facebook and Twitter, it’s impossible (or maybe just willfully stupid) to ignore social media as part of your online marketing efforts. SMX Advanced London has an entire track dedicated to integrating social media into your campaigns.

Proving Social Media’s Value – Skeptics say, “Social media is great, but you can’t get reliable metrics to show whether it’s working or not.” Our panelists in this session beg to differ, and offer an array of tangible methods for demonstrating its value – especially to clients or bean-counters who control your marketing budgets.

Advanced Tactics For Promoting YouTube Videos – Quick: What’s the second largest search engine? YouTube! And if YouTube isn’t part of your overall search marketing campaign you’re missing out on huge traffic. Beyond Video SEO, our panelists on this session show you how to get the most out of YouTube using a variety of innovative tactics.

Killer Facebook Marketing Tactics – If Facebook were a country, it would be the third largest in the world. On top of that, web users spend more than three times as much time each month with Facebook than they do with Google! Even though it’s not a classic search engine, Facebook nonetheless offers both organic and paid options for reaching the citizens of its virtual nation.

Social Media, Search & Reputation Management – News spreads like wildfire on social networks, regardless of whether true, false or rumor. If your company or client’s good name is threatened online, you can effectively contain the damage or even burnish its reputation, if you do it properly. Here’s how.

Give It Up! Social Media Edition – Our “give it up” sessions at SMX Advanced are a cherished tradition for regular attendees. The idea is for top experts to tell all about their “secret” SEO techniques and tactics. In London, we’ll be doing the same thing but with a twist: focusing on popular social media networks.

Connecting with customers

Over the past year or two, search marketing has become less about rankings and position and more about improving the searcher experience and measuring outcomes. At SMX Advanced London, a number of panels focus on these vital conversion and analytics topics.

Conversion Science – The goal of any search marketing campaign is getting searchers to convert – that is, getting them to buy, sign up, download – whatever specific task you want them to accomplish. In the past, getting searchers to convert was often a matter of putting your best effort out there and hoping for the best. Now, conversion has become something of a science, with proven methods and processes to achieve continually improving results, and our conversion scientists will brief you on the most recent findings.

Bullseye! Reaching and Closing Your Ultimate Customer – Too often, it’s easy to forget that there are real people with real needs behind all of those clicks your site receives from search engines. By having a better understanding of who your customers are you can move from a “search/click” experience to tailoring a thoroughly satisfying process for all.

Top Ten Customised Search Analytics Reports – Basic analytics reports are great… but your competitors are seeing the same types of numbers and are using them the same way you are. The good news is that it’s easy to tweak reports to fit your own needs and give you crucial insight into your customers that your competitors may not have. Here’s how.

The Art Of Measuring Local & Mobile Search Results – With the overwhelming popularity of the iPhone and smartphones, we’ve finally at the point where local and mobile search have “arrived.” But how do you know if your campaigns are effective? This session goes into different ways of attributing credit to parts of your campaigns to make sense of what mobile and local searchers are doing.

Making Sense Of All The Numbers – The great thing about analytics packages is the amount of data they provide. But it’s easy to get lost in all that data, or to use the wrong numbers altogether. In this session, our analytics gurus show you what reports are the most important, and which ones you can safely disregard.

Keynote address by Barak…

Barak Berkowitz, that is. Barak is Managing Director of Wolfram | Alpha, the award winning “Computational Knowledge Engine” that arrived on the scene with a splash last year. Berkowitz will talk about how Wolfram | Alpha offers a compelling alternative approach to Google, Bing and other search engines. He’ll also offer some great insights about how search has evolved – he’s a longtime industry veteran who at one point oversaw the integration of Infoseek into the Disney Go network among many other accomplishments in his storied career.

Sponsors, networking & parties

Of course, our sponsors & exhibitors do have great information to share with SMX attendees. The exposition hall runs for both days of the show. In it, you can get information from exhibitors and sponsors about many products and services available to search marketers.

SMX Advanced has teamed up with UTalkMarketing to provide free workshops in the exhibition hall. Come along and join experts from Google, eBay and Coremetrics in discussing the topics of internet marketing and search optimization.

Beyond the conference sessions, there’s networking — and at SMX Advanced London, we don’t leave networking to chance, where you hope to randomly encounter the right people. We’re organized!

Even before you arrive, our SMX Connect networking system will allow you to meet people. Think of SMX Connect as an easy-to-use, disposable Facebook for just this event. You can find people with common work or personal interests, plan sessions to attend and see others who say they’re going. Connect with someone new during a session or plan to meet during a break!

In the evening of the first day, we have a reception in the exposition hall.

So don’t be worried about meeting people. You’re going to meet plenty – all of whom share your passion for and knowledge about search marketing.

Good food, WiFi & fabulous venue

There’s no sense providing great sessions, great networking and letting the conference experience be ruined by a terrible box lunch. That’s why with SMX, boxes lunches are a no-no. You’ll get a great meal, on a real plate, and you’ll want seconds. No joke, people take pictures of the food at our events, it’s so good. You’ll also get refreshments during the day.

We’ll also keep you connected, providing free WiFi in the conference rooms. Tweet, and Facebook, and Foursquare and email to your heart’s content — though consider shutting that laptop or turning off that iPad, lest you miss a great point one of our speakers is going to make.

The conference venue is beautiful, by the way. Held at Grand Connaught Rooms in Covent Garden, the building has been the Headquarters of the Freemasons since 1717. It’s an elegant setting for two days of cutting-edge search discussions!

Want even more?

We’re proud to be co-locating SMX Advanced London with the eMetrics Marketing Optimization Summit. If you’d like to attend both events, specially priced combo passes are available.

See you in London!

For more about the show, be sure to visit the SMX Advanced London web site, including the Agenda Overview. Can’t wait to go? Register now! See you there!

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We’ve got the agenda for SMX Advanced mostly finalized, still have a few openings. Interested in speaking? Here are the sessions where we’re still looking for speakers:

• Location Services: The New Local Search?
• What You Don’t Know About You Tube
• Twitter, Real Time Search & Real Time SEO
• Amazing PPC Tactics

Do you have something interesting to say about any of these topics? If so, head over to our speaker pitch form and let us know what you’d like to talk about. As always, be sure to read the guidelines carefully before pitching.

And don’t delay—we’re closing the pitch form next Monday, May 3.

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The SMX team is pleased to announce that Barak Berkowitz, Managing Director of Wolfram|Alpha, will keynote the first ever Search Marketing Expo – SMX Advanced London.

SMX Advanced is the UK’s only search marketing conference designed exclusively for expert internet marketers. The conference will take place on 17-18th May at The Grand Connaught Rooms, Covent Garden.

Barak Berkowitz has been a leader in the technology revolution for over 30 years. He is currently the Managing Director of Wolfram|Alpha, the award winning “Computational Knowledge Engine.”

Barak started his career at Macy’s, spent 5 years at Apple and was later GM of Logitech’s Americas region. In 1996 Barak caught the internet bug and in 1997 became the EVP General Manager of the Go Network, the Disney owned site that he helped built into one of the top 5 web portals at the time, uniting the web properties of Infoseek.com, Disney, ABC, ESPN, and others. He also co-founded OmniSky, the wireless Internet innovator which went public in 2000 and later acquired by Earthlink, and served as chairman and CEO of Six Apart, the global leader in blogging software including Typepad, Vox, Movable Type and Live Journal.

SMX Advanced London is programmed by the sharpest minds and most experienced team in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the news makers and educated generations of search marketers. The four-track program incorporates sessions on advanced search engine optimization, paid search, social media and conversions/analytics. View the full agenda.

Exchange ideas, influence the industry and build your network. Join us 17-18th May for the inaugural SMX Advanced London. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative and don’t stop to cover the basics. Save £200 off on-site price – register today!

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